REDLIME is an organization dedicated to inspiring social change, instigating thought and transforming human attitude through innovative means of visual communication. As Sri Lanka’s only research and design firm, REDLIME specializes in creating effective communication strategies and deliver powerful messages that speak, move and excite.
With a focused, strategic partnership with some of India’s most profound institutions in the fields of research, design, media, advertising and entertainment, REDLIME is in a unique position to produce unprecedented results for its clients.
REDLIME is a multidisciplinary team composed of energetic and passionate experts in the fields of visual communication, brand management, research & analysis, media, design, films, photography, journalism, art and music. Together, the REDLIME team works to produce groundbreaking and refreshing ad campaigns, social advocacy campaigns, brand architecture design, ad-films, docu-films, company profiles and reports for its clients. Believing that every brand requires a individualized strategy, REDLIME ventures to define the needs of the brand by adopting strict research methods before giving the brand an innovative solution. REDLIME also deals with web designing, direct marketing, non-traditional media and planning and buying of media space. It also organizes events of a diversified nature.
A firm advocate of peace and equal rights, REDLIME has been highly successful in creating thought-provoking campaigns, promoting peace, anti-violence, tolerance, language equality, human rights and freedom of expression. In 2008, REDLIME worked with the European Union Delegation in Sri Lanka to create awareness on the humanitarian and development assistance work carried out in Sri Lanka. REDLIME immersed itself in extensive research and analysis, connecting with stakeholders of the development world from all parts of the island and compiling the gathered information, experiences and stories in to a vivid and informative array of reports, tabloids, visuals and docu-films.
REDLIME created ‘The People’s Show’, the first ever public talk show on prime time media, which acted as a platform to engage the public in constructive social dialogue on issues related to development, humanitarian assistance, peace, human rights, the economy and the environment. Conceived, produced and managed by REDLIME, the show reached millions of people across the country and was awarded The Best TV Show of the Year 2009/10 at the Sumathy Tele Awards 2010. Through ‘The People’s Show’, REDLIME was not only able to reach the European Union’s goal of increasing the public’s awareness on development work and issues within, but also increase the people’s level of knowledge of and sensitivity towards the above mentioned issues.
Striving to redefine ‘communication design’, REDLIME continues to be a growing and learning organization, constantly surpassing boundaries and creating winning strategies for its clients.
REDLIME believes in change through thought, imagination and ideation.
