REDLIME, THOUGHTS PROVOKED

REDLIME is an organization dedicated to inspiring social change, instigating thought and transforming human attitude through innovative means of visual communication. As Sri Lanka’s only research and design firm, REDLIME specializes in creating effective communication strategies and deliver powerful messages that speak, move and excite.

With a focused, strategic partnership with some of India’s most profound institutions in the fields of research, design, media, advertising and entertainment, REDLIME is in a unique position to produce unprecedented results for its clients.

REDLIME is a multidisciplinary team composed of energetic and passionate experts in the fields of visual communication, brand management, research & analysis, media, design, films, photography, journalism, art and music. Together, the REDLIME team works to produce groundbreaking and refreshing ad campaigns, social advocacy campaigns, brand architecture design, ad-films, docu-films, company profiles and reports for its clients. Believing that every brand requires a individualized strategy, REDLIME ventures to define the needs of the brand by adopting strict research methods before giving the brand an innovative solution. REDLIME also deals with web designing, direct marketing, non-traditional media and planning and buying of media space. It also organizes events of a diversified nature.

A firm advocate of peace and equal rights, REDLIME has been highly successful in creating thought-provoking campaigns, promoting peace, anti-violence, tolerance, language equality, human rights and freedom of expression. In 2008, REDLIME worked with the European Union Delegation in Sri Lanka to create awareness on the humanitarian and development assistance work carried out in Sri Lanka. REDLIME immersed itself in extensive research and analysis, connecting with stakeholders of the development world from all parts of the island and compiling the gathered information, experiences and stories in to a vivid and informative array of reports, tabloids, visuals and docu-films.

REDLIME created ‘The People’s Show’, the first ever public talk show on prime time media, which acted as a platform to engage the public in constructive social dialogue on issues related to development, humanitarian assistance, peace, human rights, the economy and the environment. Conceived, produced and managed by REDLIME, the show reached millions of people across the country and was awarded The Best TV Show of the Year 2009/10 at the Sumathy Tele Awards 2010. Through ‘The People’s Show’, REDLIME was not only able to reach the European Union’s goal of increasing the public’s awareness on development work and issues within, but also increase the people’s level of knowledge of and sensitivity towards the above mentioned issues.

Striving to redefine ‘communication design’, REDLIME continues to be a growing and learning organization, constantly surpassing boundaries and creating winning strategies for its clients.

REDLIME believes in change through thought, imagination and ideation.

CAMPAIGN FOR BANK OF CEYLON - 2010

Campaign created for the 71st anniversary of Bank of Ceylon, Sri Lanka's largest bank, celebrating the bank's long journey and experiences with various customers of all ages and lifestyles whilst promising the people of Sri Lanka a brighter and more prosperous future.

NON-POLITICAL, HUMAN CAMPAIGN FOR THE PRESIDENT - 2010

The first-ever, non-political human campaign created in Sri Lanka, where the candidate never asked for votes nor spoke on the elections.

It's god's gift to planet Earth, it's where I was born, it's where I learnt to walk, it's where I learnt to speak, it's where I learnt to write, it's where I learnt to smile, it's where I learnt to share, this is my country, this is where I live, and this is where I will be till the end. I will protect my country till my last breath, Sri Lanka is my life, because she is not just a country, she is god's gift to planet Earth.

I can never forget them, every conversation with my father was amazing, he told me stories about my country, he told me stories about our people, he told me stories about the sand, water and the sky. He shared his experiences, he shared his joyful moments, he shared his wisdom, he shared his strength, they are unforgettable. A family is built on strong and powerful relationships, based on unconditional love. I will do what it takes to protect every family of this nation. Because it is these families that make one nation, our beautiful Sri Lanka.

This is the place where I learnt my first lesson, a classroom, I've been in many, from my childhood to high school to university. It is this place, a classroom, that made me who I am today. I learnt every lesson of my life in a classroom, most importantly, I learned to believe in myself. I will do everything to protect every classroom of this country, they made me who I am today, a classroom, it is where the future of this nation is made.

That amazing smile, that stunning spirit, that positive energy, that adorable innocence, that uncomplicated mind, that pure soul, there's a lot we could learn from children. I've lived every day of my life as a proud father, I've shared numerous memorable moments with my children, not just one, not just two, but thousands of them, and I learnt very simple lessons from them. It's been an amazing relationship and understanding. I will protect my children till my last breath, they are my life, because they are not just children, they are the future of this country.

This is how we live, this is our way of life, it doesn't matter what religion, it doesn't matter what race, it doesn't matter what caste, we live together, we are united Sri Lankans. I've lived every day of my life as a proud Sri Lankan, for reasons more than one, this is one of them, my people. I will protect my people till my last breath, they are my life, because they are not just people, they are an amazing human race.

SAY NO TO VIOLENCE CAMPAIGN - 2007

Campaign created to promote tolerance and anti-violence in Sri Lanka during the times of war.

"... I don't even think about that night anymore. They were drunk, they didn't know what they were doing. I was just at the wrong place at the wrong time. Later, I heard that they were sorry. I am fine. I live a normal life now: going to work, out with friends, you know... I am fine, believe me..."

"I fell and hurt myself. Children can never sit still and so they get injured. It is nobody's fault. I love my family. I will feel all better tomorrow, mommy says. Daddy is a good man."

"I was discharged yesterday. The cuts will heal and the bruises are fading. I was just at the wrong place at the wrong time. They were only doing their job. Later, I heard that they were sorry. I am fine. In a few days I won't even think about it anymore. Life will go on as usual... believe me..."

"I fell down and knocked myself on the kitchen table. It could happen to anyone. I am fine now. This swelling will go down by tonight. Of course I am happy. I have a loving family. My husband is a good man."

NEWS 1ST CAMPAIGN - 2006

Campaign to draw attention to the pivotal role news broadcasting played during the time of war and terrorism in Sri Lanka whilst promoting NEWS 1st as a brand.

DOES IT REALLY MATTER?

What do you see? Death? Or the life force contained within the head? The facts are often skeletal so look again. Did you know him? Or was it her? Was the end bloody? choice less? a Big Fight? What will it be? State funeral? Mass burial? A Secret? Looks like a perpetrator? A leader? A legend? Or a victim of ethnic cleansing? A Human Being? At the end does it really matter?

Determined to Dig Deeper. Watch.

LARGER THAN LIFE?

"Peace keepers and insurgents wield the same weapons. Staring down the barrel of a gun you might discover the impartiality of fate. It is the intent that seals fate, and fate has many faces. Today, in many war-torn regions, weapons are more readily available than food: an AK 47 can be exchanged for a chicken or even a loaf of bread..."

Determined to Dig Deeper. Watch.

TOY?

How far can you throw a hand grenade? Will it end hatred? Will it buy friends? Will it buy an acre of the Promised Land? The grenade speaks but one language, and is used with single minded intent. Who will throw this grenade? With the intention to kill how many? Where does it come from - the North East? The Deep South? Is it used to achieve a purposeful end, or is it a toy in the hands of a vengeful child?

Determined to Dig Deeper. Watch.

MUTILATING WEAPON

The very sight of barbed wire makes a statement, its intent is unavoidable, it is deadly. Wrapped around a bat it becomes an innovative mutilating weapon, whose impact, can be judged by the bodily scars inflicted on prisoners of war.

Determined to Dig Deeper. Watch.

WAS IT TOO LATE?

Where is this from? Did it save a life? Who was it? A leader? A soldier? An innocent bystander? Investigations reveal bloodshed and the need for resuscitation. But the identity of the victim remains unclear. Did it serves its purpose. Was it too late? All we know right now is that the simple salt solution, blood smeared and abandoned, tells the tale of some struggle, or strife...

Determined to Dig Deeper. Watch.

MISUSE OF POWER?

Why is a riot anticipated? What were the people rioting about? Will there be casualties? Will it be pitted against police brutality? Will rubber bullets be fired? Does extreme precaution escalate further violence? Is this a misuse of power? Who decides what measures must be adopted to control and contain a situation that might get out of control?

Determined to Dig Deeper. Watch.

DO THESE BELONG TO YOU?

Whose hands did it bind? Who is guilty? Who is innocent? Will the manacled hands of a killer bring back Life? Why did he kill? Why did he steal? Does Life give us the choice to be saints, sinners or free citizens? Are we beyond redemption? Are we handcuffed to History? Do these belong to you?

Determined to Dig Deeper. Watch.

KUPPI LAMPUWA

The majority of the population live in areas where electricity is either a rarity or not a phenomenon at all. Resources are not shared equally, yet this is accepted. Electricity is replaced by lamp light, a perceived hardship unknown to themselves. Meals are cooked, children are taught lessons, life at large is stable all by the light of the kerosene lamp - a symbol of the simple life.

Determined to Dig Deeper. Watch.

MASS BURIAL?

The fear is real. Riots, curfew, and revenge. Will it be any different this time around? The evidence of times to come looms large. Is a Mass Burial waiting? Lifeless clothes covered in wasteful blood soiled by earth and struggle is all that remains. Betrayals in Peace times are more treacherous than Combat.

Determined to Dig Deeper. Watch.

OCCUPATIONAL HAZARD?

Responding at the speed of a pulse beat, working 24 hour shifts everyday, every year leaves us with little time for anything else... finishing a meal is a rare privilege. Occupational hazard? Call it what you may, that's the life we chose. Embracing unpredictability and claiming nothing except the responsibility to bring the news of the moment to you.

Determined to Dig Deeper. Watch.

"............."

Friend, Mother, Wife, Sister, Daughter

Victim, Widow, Orphan, Survivor

A different story, at the blink of an eye.

The Whole Picture can defeat Life or Death.

Determined to Dig Deeper. Watch.

VISUALS FOR IFS REACH - 2010

Visuals for the launch of IFS reach, an ERP solution introduced for the first time in Sri Lanka, portraying its simplicity, affordability and user-friendliness.

CAMPAIGN FOR RUMOURS - HAIR

Campaign created for the salon Rumours.